One of the most prominent anime series in the minds of US otaku is definitely, totally, and probably always will be, DRAGONBALLZ. One of the longest running series in all of nerd-dom, it continues to reinvent itself only just enough so that it tickles our nostalgia, making us nod knowingly about leveling up, or talking about going Super Saiyan.
At San Diego Comic-Con, we were pleased to see the franchise represented in the most kick ass way possible, as Funimation rolls out one after another super fun, fan-focused promotion for their upcoming August release of the English dub of DragonballZ: Resurrection ‘F’.
Nestled on a balcony of Conival’s huge event held in Petco Park during SDCC, the DragonballZ crew went all out to test fans’ power levels to see if they could join Frieza’s army in an event called “FRIEZA FORCE: GALACTIC ARMY BOOTCAMP!” Costumed actors yelled out to passerby to recruit them to the army and test their skills!
Check out this video of one of the most unique and fun marketing experiences set up at SDCC.